With the vision of "creating a world-class coffee brand and making Ruixing a part of people's daily life", Ruixing Coffee is striving to penetrate every part of daily life through products and services and convey the concept of a better life.

As of June 2022, the number of Luckin Coffee stores nationwide has exceeded 7,000. Luckin Coffee has won the Gold Award in the IIAC International Coffee Tasting Competition for four consecutive years, and "SOE Yirgacheffe" won the Platinum Award in the IIAC2021 International Coffee Tasting Competition. In 2021, Luckin Coffee's first roasting base will be officially put into operation. The base has a total investment of 210 million yuan, covers an area of 45,000 square meters, and has an annual roasting capacity of 15,000 tons of coffee beans. The entire production line is an automated and intelligent roasting base, marking Luckin Coffee. It will gradually open up and realize the extension of the whole industry chain.